Professional Diploma in Digital Marketing

Više o kursu:

Professional Diploma in Digital Marketing je praktičan kurs, dizajniran da vam pomogne da unapredite svoje poslovanje na internetu i povežete vašu ciljnu javnost sa svojom kompanijom, brendom, organizacijom ili idejom.

Ekskluzivno dizajnirana od strane praktičara, onih ljudi koji žive i rade digitalni marketing, Certified Digital Marketing Professional sa sobom nosi i Digital Marketing Institute sertifikat koji je prepoznat i priznat svuda u svetu.

Stručna diploma za digitalni marketing je idealna za sve koji su uključeni u planiranje, realizaciju ili merenje i evaluaciju efekata digitalnih kampanja, kao i za sve one koji bi voleli da nastave profesionalnu karijeru u ovoj oblasti.

Certified Digital Marketing Professional je akreditovana od strane Digital Marketing Institute i priznata od strane European Qualifications Framework (EQF).

Moduli

Introduction to Digital Marketing (Digital v Traditional)
Digital Teams
Digital Research
Audiences/Personas
Planning
Setting business objectives
Introduce digital strategy (what will be covered in M10 and how will everything in between apply to that)

Optimizing landing pages
Clear content
Getting the best results out of your website
Best practices
Writing effective copy for your website (about, product pages, what we do etc.)
Imagery – how to display
The customer journey
CTAs,
Brand
UX
Remarketing

 

Overview of content management
Storyboarding
Content Creation, Curation etc.
Brand
Editorial Calendars

Community management
Social CRM and social customer service
Influencer outreach
Social platforms & Apps (FB, LI, Twitter, Instagram, Snapchat etc.)
Contingency plans

There are various types of emails, including:
Announcement email / Product update / Newsletter / Event invitation / Social media updates / Internal updates

Also:

How to develop a high performing email strategy

What an email service provider is and the role it plays in running email campaigns

How you can capture more data about your contacts

How you can grow and manage your contact database

And:

Audience / Subject Line / Email Copy / Email Design / CTAs / Images / Email Campaign Creation / Deliverability Factors / Campaign Delivery Challenges / Campaign Delivery Management / Email Testing / A/B Testing / Campaign Performance / Optimizing / Minimizing Bounces / Marketing Automation / Marketing Automation Process

Topics:

Concepts / Platforms / Advertising Buying Mechanisms / Campaign Objectives / YouTube Channel Setup / Video Upload / Video Management / Video Analytics / Google Display Network / Display Ad Formats / Video Ad Formats

Also:

Display Campaign Creation / Display Ad Creation / Video Campaign Creation / Video Ad Creation / Targeting / Audience Targeting / Contextual Targeting / Advanced Targeting / Targeting Exclusions / Remarketing / Bidding / Metrics / Display Campaign Reporting / Video Campaign Reporting / Google Analytics Reporting / Campaign Optimization

 

Topics:

Paid Versus Organic Search

How Search Engines Work

Keywords

SERPs (Search Engine Results Pages)

Types of SEO Objectives

Setting Objectives

Types of Keywords

How to Conduct Keyword Research

Turning Research into Content

Technical Optimization

On-Page Optimization

Off-page Optimization

SEO Action Plan

Traffic sources

Types of SEO metrics

Measuring success

Topics:

Paid Versus Organic Search

Search Engines

Benefits of Paid Search

Campaign Elements

Google AdWords

Account Structure

Account Elements

Keyword Research

Campaign Creation

Budget Management

Bidding

Campaign Optimization

Campaign Measurement

Advanced Measurement

Modul Analitika daje ceo set informacija i merenju, praćenju i optimizaciji svim aktivnostima na digitalnim medijima.

Naučićete kako se pravi online struktura izveštavanja za vaš biznis i saznati sve o spektru specijalizovanih alata koji su na raspolaganju da vam pomognu da razumete kako da merite i pratite šta se dešava na mreži.

Razumećete biznis benefite koji su posledica korišćenja formalnih programa za analitiku i naučićete kako da podesite accounts, profile i dozvole da biste se prijavili za analitiku i pratili aktivnosti na vašim sajtovima.

Otkrijte kako da uskladite ključne ciljeve svog poslovanja sa analitičkim metodama, kao i kako da saznate sve detalje o vašim ciljnim javnostima: odakle su, koje su im demografske karakteristike, navike, interesovanja itd.

Teme koje pokriva ovaj modul:

  • Key Analytics Concepts
  • Goal Set-up
  • Account Set-up
  • Analytics Code
  • Analytics Profiles
  • Goal Configuration & Funnels
  • Audience
  • Dashboard
  • Technology
  • Advertising
  • Adwords Campaigns
  • Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Speed
  • Site Search
  • Events
  • Conversions
  • eCommerce
  • Reporting
  • Real Time Reporting
  • Intelligence Reporting
  • Customised Reporting
  • Laws & Guidelines
Ovaj modul vam donosi znanje o strukturisanom pristupu koji sublimira sve prethodno naučeno u cilju definisanja jasne, precizne i koherentne strategije digitalne komunikacije i izrade digitalnog marketing plana.

Ovaj modul je potpuno baziran na metodologiji DMI-a. Ona inkorporira devet koraka koja su bazirana na tri odvojena dela.

Prvi deo sadrži vežbe situacione analize, proces prikupljanja formalnih informacija i definisanja ciljne javnosti.

Drugi deo razvija set jasnih i logičkih ciljeva za definisanje i realizaciju digitalnog marketing plana.

Odgovarajući alati se biraju na osnovu targetirane javnosti, a ciljevi i budžet se postavljaju na osnovu detaljno analiziranih kanala u okviru DMI okvira.

Akcioni plan se razvija tako da obezbedi koherentnu strukturu projekta, uključujući milestone-ove, isporuke i resurse.

Treći deo metodologije DMI-a naglašava značaj učestalih procesa praćenja, analize i unapređenja na osnovu učinka.

Nakon ovog kursa moći ćete da kreirate Digitalni marketing plan za svoju organizaciju/firmu/kompaniju, kao posledicu uspešno sprovedene i efikasne strategije digitalne komunikacije.

Teme koje pokriva ovaj modul:

  • Key Strategy & Planning Concepts
  • First Steps
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Laws & Guidelines