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Get to know the basic principles and best practices when it comes to Digital Strategy
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
Key skills and competencies you'll gain
- Strategic Thinking
- Buyer Personas
- Digital Marketing Budgets
- Basics of CX
- Risk Assessment
- Presentation Skills
- Channel Marketing
What you'll get
- 4 Interactive Modules
- Associate Level Certification
- 11 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
