{"id":8681,"date":"2025-05-29T10:49:48","date_gmt":"2025-05-29T10:49:48","guid":{"rendered":"https:\/\/www.digitalcommunicationsinstitute.com\/?p=8681"},"modified":"2025-05-29T10:49:48","modified_gmt":"2025-05-29T10:49:48","slug":"giati-oi-smart-stochoi-einai-aparaititoi-gia-tin-epitychia-sto-psifiako-marketingk","status":"publish","type":"post","link":"https:\/\/www.digitalcommunicationsinstitute.com\/gr\/giati-oi-smart-stochoi-einai-aparaititoi-gia-tin-epitychia-sto-psifiako-marketingk\/","title":{"rendered":"\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 SMART \u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u0391\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u03a3\u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1. \u03a0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u2014 \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd\u03c2. \u03a4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf <\/span><b>SMART<\/b><span style=\"font-weight: 400;\"> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd. \u0391\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 <\/span><b>Specific (\u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Measurable (\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Achievable (\u0395\u03c6\u03b9\u03ba\u03c4\u03bf\u03af)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Relevant (\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03af)<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 <\/span><b>Time-bound (\u03a7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9)<\/b><span style=\"font-weight: 400;\">, \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03c5\u03c2 marketers \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/span><\/p>\n<p><b>\u039c\u03b1\u03b8\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u0397\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u039a\u03bb\u03ac\u03b4\u03bf\u03c5: IBM \u03ba\u03b1\u03b9 Unilever<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03b4\u03cd\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u2014\u03b7 <\/span><b>IBM<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 \u03b7 <\/span><b>Unilever<\/b><span style=\"font-weight: 400;\">\u2014 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 <\/span><b>SMART<\/b><span style=\"font-weight: 400;\"> \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0397 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 &#8220;Smarter Planet&#8221; \u03c4\u03b7\u03c2 IBM \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03ce\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03c5\u03c6\u03c5\u03ce\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b5\u03c1\u03bf\u03cd. \u0397 IBM \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2 \u2014 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b5 \u03b2\u03b1\u03b8\u03b9\u03ac \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b7 IBM \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03bf\u03cd \u03b7\u03b3\u03ad\u03c4\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03b6\u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0397 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 \u03ba\u03b1\u03c4\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03c0\u03ce\u03c2 \u03b7 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b7\u03b3\u03b5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b1\u03be\u03af\u03b1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0397 Unilever, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd. \u03a4\u03bf 2019, \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c1\u03cd\u03c0\u03b1\u03bd\u03c3\u03b7, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b5\u03c3\u03bc\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b8\u03ad\u03bd\u03bf\u03c5 \u03c0\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03ac 50% \u03ad\u03c9\u03c2 \u03c4\u03bf 2025. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2024, \u03b5\u03c0\u03b1\u03bd\u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c6\u03b9\u03bb\u03cc\u03b4\u03bf\u03be\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03ad\u03b8\u03b5\u03c3\u03b5 \u03b5\u03c0\u03b9\u03ba\u03b1\u03b9\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2: \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 30% \u03ad\u03c9\u03c2 \u03c4\u03bf 2026 \u03ba\u03b1\u03b9 40% \u03ad\u03c9\u03c2 \u03c4\u03bf 2028. \u0395\u03bd\u03ce \u03b7 \u03b1\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03c9\u03c2 \u03c5\u03c0\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b7, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 <\/span><b>SMART<\/b><span style=\"font-weight: 400;\"> \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u2014 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03b5\u03c3\u03bc\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03c3\u03b1\u03c6\u03ae, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03bf\u03bd\u03bf\u03b4\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2, \u03b7 Unilever \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03c3\u03b5 \u03c3\u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03b4\u03c9\u03c3\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c6\u03bf\u03c1\u03b5\u03af\u03c2 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5 \u03c4\u03b7\u03c2.<\/span><\/p>\n<p><b>\u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd SMART \u03a3\u03c4\u03cc\u03c7\u03c9\u03bd \u03c3\u03c4\u03bf \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u039b\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c0\u03ce\u03c2 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5 \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba; \u0395\u03af\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2, outreach \u03bc\u03ad\u03c3\u03c9 email, \u03b5\u03af\u03c4\u03b5 SEO, \u03bf\u03b9 SMART \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><span style=\"color: #ff6600;\">\u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9:<\/span><\/strong><span style=\"font-weight: 400;\"> \u0391\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03c4\u03b5 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03b7 \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7\u00bb \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4&#8217; \u03b1\u03c5\u03c4\u03bf\u03cd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03bf \u03c1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf Instagram \u03ba\u03b1\u03c4\u03ac <\/span><b>15%<\/b><span style=\"font-weight: 400;\"> \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf\u00bb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #ff6600;\"><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1:<\/strong><\/span> \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5, \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03ba\u03bb\u03b9\u03ba \u03c0\u03c1\u03bf\u03c2 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 (click-through rates), \u03bf\u03b9 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (conversion rates), \u03ae \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (customer acquisition cost).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff6600;\"><b>\u0398\u03ad\u03c4\u03b5\u03c4\u03b5 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2:<\/b><\/span><span style=\"font-weight: 400;\"> \u0394\u03b5\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd \u03bc\u03af\u03b1 \u03bd\u03c5\u03ba\u03c4\u03af \u2014 \u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff6600;\"><b>\u0395\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2:<\/b><\/span><span style=\"font-weight: 400;\"> \u039f\u03b9 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03ae \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><span style=\"color: #ff6600;\">\u0388\u03c7\u03b5\u03c4\u03b5 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1:<\/span> <\/b>\u039f\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c3\u03b1\u03c2 \u03c9\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b8\u03b5\u03c3\u03bc\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u039f\u03b9 SMART \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2. \u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03b1\u03b4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03bf\u03b9 \u03c3\u03b1\u03c6\u03ce\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 &#8220;\u03ac\u03c3\u03ba\u03bf\u03c0\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac&#8221; \u2014 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf.<\/span><\/p>\n<p><b>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03af\u03c4\u03b5 \u03b5\u03af\u03c3\u03c4\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1\u03c2 solo marketer, \u03bf\u03b9 SMART \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u03a6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03ad\u03c2 \u03c3\u03b1\u03c2 \u2014 \u03ad\u03c4\u03c3\u03b9 \u03b4\u03b5\u03bd \u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03ba\u03bb\u03b7\u03c1\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1. \u039a\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b3\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b9\u03ad\u03c1\u03b1 \u03c3\u03b1\u03c2.<\/span><\/p>\n<p><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/what-are-smart-objectives-in-digital-marketing\"><span style=\"font-weight: 400;\">Source: Digital Marketing Institute<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1. \u03a0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2&#8230;<\/p>\n","protected":false},"author":5,"featured_media":8664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 SMART \u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u0391\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba - Digital Communications Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcommunicationsinstitute.com\/gr\/giati-oi-smart-stochoi-einai-aparaititoi-gia-tin-epitychia-sto-psifiako-marketingk\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 SMART \u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u0391\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba - Digital Communications Institute\" \/>\n<meta property=\"og:description\" content=\"\u03a3\u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalcommunicationsinstitute.com\\\/gr\\\/giati-oi-smart-stochoi-einai-aparaititoi-gia-tin-epitychia-sto-psifiako-marketingk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalcommunicationsinstitute.com\\\/gr\\\/giati-oi-smart-stochoi-einai-aparaititoi-gia-tin-epitychia-sto-psifiako-marketingk\\\/\"},\"author\":{\"name\":\"Sanja Knezevic\",\"@id\":\"https:\\\/\\\/www.digitalcommunicationsinstitute.com\\\/gr\\\/#\\\/schema\\\/person\\\/94d9ce0f69ac8b750a34f7ee2d9a66ab\"},\"headline\":\"\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 SMART \u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u0391\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc 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