{"id":8575,"date":"2025-04-17T13:42:52","date_gmt":"2025-04-17T13:42:52","guid":{"rendered":"https:\/\/www.digitalcommunicationsinstitute.com\/?p=8575"},"modified":"2025-04-28T13:07:12","modified_gmt":"2025-04-28T13:07:12","slug":"pos-na-schediasete-enan-proypologismo-psifiakou-marketingk-gia-megisti-apotelesmatikotita","status":"publish","type":"post","link":"https:\/\/www.digitalcommunicationsinstitute.com\/gr\/pos-na-schediasete-enan-proypologismo-psifiakou-marketingk-gia-megisti-apotelesmatikotita\/","title":{"rendered":"Greenwashing \u03c3\u03c4\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9, \u0393\u03b9\u03b1\u03c4\u03af \u0395\u03af\u03bd\u03b1\u03b9 \u0395\u03c0\u03b9\u03b2\u03bb\u03b1\u03b2\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5"},"content":{"rendered":"<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03af\u03b5\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b4\u03b5\u03af\u03be\u03bf\u03c5\u03bd \u03b3\u03bd\u03ae\u03c3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03bf \u03b7\u03b8\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03be\u03b9\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03b1\u03bd\u03bf\u03cd\u03bd &#8220;\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2&#8221;, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03ad\u03c6\u03c4\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 <strong>greenwashing<\/strong>\u2014\u03bc\u03b9\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ae \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c9\u03c2 \u03c0\u03b9\u03bf \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03c0\u03cc \u03cc,\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p><strong>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Greenwashing;<\/strong><\/p>\n<p>\u03a4\u03bf <strong>greenwashing<\/strong> \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c8\u03b5\u03c5\u03b4\u03bf\u03cd\u03c2 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03ae \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c6\u03b9\u03bb\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u03a3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03b7\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2, \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03ae \u03b5\u03c0\u03b9\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03bc\u03cc\u03b4\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd \u03c9\u03c2 &#8220;\u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae&#8221; \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03b2\u03b1\u03bc\u03b2\u03ac\u03ba\u03b9, \u03b5\u03bd\u03ce \u03b1\u03b3\u03bd\u03bf\u03b5\u03af \u03c4\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03ae \u03c4\u03b7\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1\u03c2 \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2.<\/p>\n<p>\u03a4\u03bf greenwashing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2:<\/p>\n<ul>\n<li>\u039b\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03cc\u03c0\u03c9\u03c2 &#8220;\u03c6\u03c5\u03c3\u03b9\u03ba\u03cc&#8221;, &#8220;\u03ba\u03b1\u03b8\u03b1\u03c1\u03cc&#8221; \u03ae &#8220;\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf&#8221; \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ae \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1.<\/li>\n<li>\u03a5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf\u03c5 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bd\u03bf\u03b7\u03b8\u03b5\u03af \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/li>\n<li>\u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1\u03c2, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03bc\u03b7 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b5\u03c2.<\/li>\n<li>\u039a\u03c1\u03cd\u03c8\u03b9\u03bc\u03bf \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bb\u03b1\u03c1\u03ac \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1.<\/li>\n<\/ul>\n<p><strong>\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03b2\u03bb\u03b1\u03b2\u03ad\u03c2 \u03c4\u03bf Greenwashing;<\/strong><\/p>\n<p>\u0395\u03ba \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03cc\u03c8\u03b5\u03c9\u03c2, \u03c4\u03bf greenwashing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03b1\u03b2\u03bb\u03b1\u03b2\u03ad\u03c2\u2014\u03af\u03c3\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u038c\u03bc\u03c9\u03c2, \u03bf\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03b8\u03b9\u03ad\u03c2:<\/p>\n<ul>\n<li><span class=\"selected\"><span style=\"color: #ff6600\"><strong>\u03a0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03ac \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/strong><\/span>, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03ac\u03b4\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/span><\/li>\n<li><span class=\"selected\"><span style=\"color: #ff6600\"><strong>\u03a5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/strong> <\/span>\u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf.<\/span><\/li>\n<li><strong><span style=\"color: #ff6600\">\u0395\u03c0\u03b9\u03b2\u03c1\u03b1\u03b4\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf<\/span><\/strong>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd.<\/li>\n<li><strong><span style=\"color: #ff6600\">\u0395\u03b3\u03ba\u03c5\u03bc\u03bf\u03bd\u03b5\u03af \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2<\/span><\/strong>, \u03b9\u03b4\u03af\u03c9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae, \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c3\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b1\u03c0\u03ad\u03c7\u03b5\u03b9 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03ad\u03bd\u03b1 tweet.<\/li>\n<\/ul>\n<p>\u0395\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9, \u03c4\u03bf &#8216;\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf \u03be\u03ad\u03c0\u03bb\u03c5\u03bc\u03b1&#8217; \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03ba\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c9\u03c2 \u03ba\u03af\u03bd\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03b8\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2.<\/p>\n<p><strong>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong><\/p>\n<p class=\"first-token\" data-sourcepos=\"1:1-1:16\">\u039c\u03b5\u03c1\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd:<\/p>\n<ul>\n<li data-sourcepos=\"3:1-3:2\">\u039c\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03b5\u03c4\u03c1\u03b5\u03bb\u03b1\u03ca\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf 95% \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bf\u03c1\u03c5\u03ba\u03c4\u03ac \u03ba\u03b1\u03cd\u03c3\u03b9\u03bc\u03b1.<\/li>\n<li data-sourcepos=\"3:1-3:2\">\u039c\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03c3\u03b5 \u03b6\u03ce\u03b1 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03c3\u03b5 \u03b6\u03ce\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03bd\u03cc\u03bc\u03bf.<\/li>\n<li data-sourcepos=\"3:1-3:2\">\u039a\u03bf\u03bb\u03bf\u03c3\u03c3\u03bf\u03af \u03c4\u03b7\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7\u03c2 \u03bc\u03cc\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03ba\u03cd\u03ba\u03bb\u03c9\u03c3\u03b7\u03c2 \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd, \u03b5\u03bd\u03ce \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03b9\u03ba\u03ac \u03c6\u03b8\u03b7\u03bd\u03ac \u03c1\u03bf\u03cd\u03c7\u03b1 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b6\u03c9\u03ae\u03c2.<\/li>\n<\/ul>\n<p>\u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc\u2014\u03b9\u03b4\u03af\u03c9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2.<\/p>\n<p><strong>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03c4\u03bf Greenwashing;<\/strong><\/p>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae, \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1, \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u2014\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 <strong>\u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1.<\/strong> \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2:<\/p>\n<ul>\n<li>\n<p data-sourcepos=\"1:1-1:47\"><span style=\"color: #ff6600\"><strong>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03a3\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u0393\u03bb\u03ce\u03c3\u03c3\u03b1<\/strong><\/span><span style=\"color: #ff6600\"><strong><br \/>\n<\/strong><\/span>\u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03bb\u03ad\u03c4\u03b5 &#8220;\u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd&#8221;, \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7: &#8220;\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc 100% \u03b1\u03bd\u03b1\u03ba\u03c5\u03ba\u03bb\u03c9\u03bc\u03ad\u03bd\u03bf \u03b1\u03bb\u03bf\u03c5\u03bc\u03af\u03bd\u03b9\u03bf, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 80% \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03c5\u03c0\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae.&#8221;<\/p>\n<\/li>\n<li>\n<p data-sourcepos=\"1:1-1:44\"><strong><span style=\"color: #ff6600\">\u03a5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u0399\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bc\u03b5 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/span><br \/>\n<\/strong>\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd \u03b1\u03c0\u03cc \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 (\u03c0.\u03c7., FSC, Fair Trade, GOTS) \u03ba\u03b1\u03b9 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd \u03ae \u03bc\u03b5\u03bb\u03b5\u03c4\u03ce\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2.<\/p>\n<\/li>\n<li>\n<p data-sourcepos=\"1:1-1:25\"><strong><span style=\"color: #ff6600\">\u03a0\u03b5\u03af\u03c4\u03b5 \u038c\u03bb\u03b7 \u03c4\u03b7\u03bd \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1<\/span><br \/>\n<\/strong>\u039c\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/li>\n<li>\n<p data-sourcepos=\"1:1-1:38\"><strong><span style=\"color: #ff6600\">\u0395\u03bd\u03c4\u03ac\u03be\u03c4\u03b5 \u039f\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7\u03bd \u0391\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u0391\u03be\u03af\u03b1\u03c2<\/span><br \/>\n<\/strong>\u0397 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03bf DNA \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2\u2014\u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03ad\u03c9\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1.<\/p>\n<\/li>\n<li>\n<p data-sourcepos=\"1:1-1:28\"><strong><span style=\"color: #ff6600\">\u0395\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c4\u03bf \u039a\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2<\/span><br \/>\n<\/strong>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u0391\u03c0\u03cc \u03c4\u03bf &#8220;Greenwashing&#8221; \u03c3\u03c4\u03b7\u03bd \u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u0395\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2<\/strong><\/p>\n<p>\u0397 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03bf\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u2014\u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b1. \u0391\u03bb\u03bb\u03ac \u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b7\u03b3\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd <strong>\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae. \u03a3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03cc\u03c0\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c6\u03c9\u03bd\u03ae, <strong>\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bd\u03cc\u03bc\u03b9\u03c3\u03bc\u03b1<\/strong>.<\/p>\n<p>\u0391\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf &#8220;greenwashing&#8221; \u03ba\u03b1\u03b9 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7, \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03b1 \u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03cc,\u03c4\u03b9 \u03bb\u03ad\u03bd\u03b5\u2014\u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7.<\/p>\n<p><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/greenwashing-in-marketing\"><i><span style=\"font-weight: 400\">Source: Digital Marketing Institute<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03af\u03b5\u03c3\u03b7&#8230;<\/p>\n","protected":false},"author":116,"featured_media":8569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greenwashing \u03c3\u03c4\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9, \u0393\u03b9\u03b1\u03c4\u03af \u0395\u03af\u03bd\u03b1\u03b9 \u0395\u03c0\u03b9\u03b2\u03bb\u03b1\u03b2\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 - Digital Communications Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcommunicationsinstitute.com\/gr\/pos-na-schediasete-enan-proypologismo-psifiakou-marketingk-gia-megisti-apotelesmatikotita\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing \u03c3\u03c4\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9, \u0393\u03b9\u03b1\u03c4\u03af \u0395\u03af\u03bd\u03b1\u03b9 \u0395\u03c0\u03b9\u03b2\u03bb\u03b1\u03b2\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 - Digital Communications Institute\" \/>\n<meta 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