{"id":8536,"date":"2025-04-04T09:11:54","date_gmt":"2025-04-04T09:11:54","guid":{"rendered":"https:\/\/www.digitalcommunicationsinstitute.com\/?p=8536"},"modified":"2025-04-04T09:11:54","modified_gmt":"2025-04-04T09:11:54","slug":"o-odigos-tou-epangelmatia-tou-marketingk-gia-tin-epitychimeni-diexagogi-enos-programmatos-epivravefsis-pelaton","status":"publish","type":"post","link":"https:\/\/www.digitalcommunicationsinstitute.com\/gr\/o-odigos-tou-epangelmatia-tou-marketingk-gia-tin-epitychimeni-diexagogi-enos-programmatos-epivravefsis-pelaton\/","title":{"rendered":"\u039f \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c4\u03bf\u03c5 \u0395\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u0394\u03b9\u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ae \u03b5\u03bd\u03cc\u03c2 \u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:464\">\u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03b5\u03bc\u03ac\u03c4\u03b7 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (ROI).<\/p>\n<p data-sourcepos=\"3:1-3:38\"><span style=\"color: #ff6600\"><strong>\u0397 \u0395\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03c9\u03bd \u03a0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong><\/span><\/p>\n<p data-sourcepos=\"3:1-3:38\">\u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03c9\u03bd \u03b5\u03c4\u03ce\u03bd, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03c9\u03b8\u03b5\u03af, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03c7\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1: \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03b8\u03ac\u03c1\u03c1\u03c5\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd. \u038c\u03c4\u03b1\u03bd \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03ba\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 brand \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03cc \u03c3\u03c4\u03cc\u03bc\u03b1 \u03c3\u03b5 \u03c3\u03c4\u03cc\u03bc\u03b1.<\/p>\n<p>\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7. \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Deloitte \u03c5\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03b3\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b1 brands \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd. \u03a4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ad\u03b3\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd, \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<p data-sourcepos=\"3:1-3:43\"><span style=\"color: #ff6600\"><strong>\u03a4\u03cd\u03c0\u03bf\u03b9 \u03a0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong><\/span><\/p>\n<ol>\n<li data-sourcepos=\"3:1-3:43\"><strong>\u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u0392\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03a3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae:<\/strong> \u039f\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1. \u03a4\u03bf Amazon Prime \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c4\u03b1\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 streaming \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2.<\/li>\n<li data-sourcepos=\"3:1-3:43\">\n<p data-sourcepos=\"3:1-3:262\"><strong>\u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u0395\u03c0\u03af\u03c0\u03b5\u03b4\u03b1:<\/strong> \u03a4\u03b1 \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 Beauty Insider \u03c4\u03b7\u03c2 Sephora, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2, \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 VIP \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<\/li>\n<li data-sourcepos=\"3:1-3:43\"><strong>\u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03a3\u03c4\u0395\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03b7 \u03a6\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2: \u039f\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c3\u03c4\u03cc\u03bc\u03b1 \u03c3\u03b5 \u03c3\u03c4\u03cc\u03bc\u03b1.\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03a0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2:<\/strong> \u039f\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03cc\u03bd\u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03b3\u03c5\u03c1\u03c9\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2. \u039a\u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2.<\/li>\n<li data-sourcepos=\"3:1-3:43\"><strong>\u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u0395\u03c3\u03c4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u039a\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1:<\/strong> \u039f\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u03a4\u03bf XPLR Pass \u03c4\u03b7\u03c2 The North Face \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c9\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03c1\u03bf\u03c3\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/li>\n<li data-sourcepos=\"3:1-3:43\"><strong>\u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03a3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u0399\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2:<\/strong> \u039c\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7, \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 streaming. \u03a4\u03bf Walmart+ \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ba\u03b1\u03cd\u03c3\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03bd\u03c4\u03bf\u03c0\u03c9\u03bb\u03b5\u03af\u03bf\u03c5.<\/li>\n<\/ol>\n<p><strong><span style=\"color: #ff6600\">\u03a4\u03b1 \u039f\u03c6\u03ad\u03bb\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/span><\/strong><\/p>\n<p>\u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03bb\u03c5\u03ac\u03c1\u03b9\u03b8\u03bc\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c0\u03c9\u03c2:<\/p>\n<ul>\n<li><strong>\u0391\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd:<\/strong> \u03a4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/li>\n<li><strong>\u0395\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03b7 \u03a6\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 Brand:<\/strong> \u039f\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c3\u03c4\u03cc\u03bc\u03b1 \u03c3\u03b5 \u03c3\u03c4\u03cc\u03bc\u03b1.<\/li>\n<li><strong>\u03a5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2:<\/strong> \u03a4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039c\u03ad\u03c3\u03b7 \u0391\u03be\u03af\u03b1 \u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 (\u039c\u0391\u03a0).<\/li>\n<li><strong>\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03a0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2:<\/strong> \u03a4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ff6600\">\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf \u03a0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/span><\/strong><\/p>\n<ol>\n<li><strong>\u03a6\u03b9\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03a7\u03c1\u03ae\u03c3\u03c4\u03b7 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1:<\/strong> \u039c\u03b9\u03b1 \u03b1\u03c0\u03c1\u03cc\u03c3\u03ba\u03bf\u03c0\u03c4\u03b7 \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03a7\u03c1\u03ae\u03c3\u03c4\u03b7 (UX) \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ae \u03c4\u03b7\u03bd \u03c0\u03cd\u03bb\u03b7 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b4\u03b9\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03ba\u03b1\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b7 (CTAs) \u03ba\u03b1\u03b9 \u03b1\u03b2\u03af\u03b1\u03c3\u03c4\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7.<\/li>\n<li><strong>\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u0395\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2:<\/strong> \u0397 \u0388\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 Deloitte \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03a0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf 2024 \u03c4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 51% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03bf \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd, \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2.<\/li>\n<li><strong>\u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 Omnichannel: <\/strong>\u0395\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac \u03c3\u03b1\u03c2 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae. \u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 push, \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 email \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac brands.<\/li>\n<li><strong>\u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u0392\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1:<\/strong> \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u0391\u03be\u03af\u03b1 \u039a\u03cd\u03ba\u03bb\u03bf\u03c5 \u0396\u03c9\u03ae\u03c2 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7 (CLV), \u03c4\u03bf \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u0395\u03c0\u03b1\u03bd\u03b5\u03b9\u03bb\u03b7\u03bc\u03bc\u03ad\u03bd\u03c9\u03bd \u0391\u03b3\u03bf\u03c1\u03ce\u03bd (RPR) \u03ba\u03b1\u03b9 \u03c4\u03bf \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03a3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2 \u03c3\u03c4\u03bf \u03a0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/li>\n<\/ol>\n<p><span style=\"color: #ff6600\"><strong>\u0391\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b1 Trends \u03c3\u03c4\u03b1 \u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong><\/span><\/p>\n<p>\u0397 \u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03b1\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Open Loyalty:<\/p>\n<ul>\n<li>\u03a4\u03bf 58% \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c3\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2.<\/li>\n<li>\u03a4\u03bf 30% \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b5\u03be\u03bf\u03c1\u03b8\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03b9\u03ce\u03bd \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2.<\/li>\n<li>\u03a4\u03bf 32% \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c3\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2.<\/li>\n<\/ul>\n<p>\u03a0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Stocard \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0391\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c3\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p>\n<p><strong><span style=\"color: #ff6600\">\u03a4\u03bf \u039c\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03c9\u03bd \u03a0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u0395\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/span><\/strong><\/p>\n<p>\u0395\u03bd\u03ce \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7, \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b9\u03b4\u03af\u03c9\u03c2 \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u039f\u03b9 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03af GDPR \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n<p>\u03a0\u03b1\u03c1\u03ac \u03c4\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03c4\u03b1 \u03ba\u03b1\u03bb\u03ac \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b1\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1, \u03bf\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03b7\u03b8\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u039f\u03b9 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03b8\u03b1 \u03b7\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1.<\/p>\n<p><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-enduring-marketing-power-of-customer-loyalty-schemes\"><i><span style=\"font-weight: 400\">Source: Digital Marketing Institute<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03b5\u03bc\u03ac\u03c4\u03b7 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1&#8230;<\/p>\n","protected":false},"author":116,"featured_media":8530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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