{"id":7425,"date":"2024-05-13T11:49:35","date_gmt":"2024-05-13T11:49:35","guid":{"rendered":"https:\/\/www.digitalcommunicationsinstitute.com\/?p=7425"},"modified":"2024-05-13T11:49:35","modified_gmt":"2024-05-13T11:49:35","slug":"developing-a-content-marketing-strategy-in-10-steps","status":"publish","type":"post","link":"https:\/\/www.digitalcommunicationsinstitute.com\/en\/developing-a-content-marketing-strategy-in-10-steps\/","title":{"rendered":"Developing a Content Marketing Strategy in 10 Steps"},"content":{"rendered":"

Content marketing is a familiar concept for marketers, but its effectiveness across the customer journey might surprise you.<\/span><\/p>\n

While many marketers create landing pages, blogs, or social media copy, successful content marketing demands a strategic, multi-faceted approach. Most importantly, it relies on understanding your audience.<\/span><\/p>\n

In this blog, we’ll explore what content marketing is and outline ten steps to help you craft a successful plan.<\/span><\/p>\n

What is Content Marketing?<\/strong><\/p>\n

Content marketing is a strategic approach involving the creation and distribution of valuable content for your audience.<\/span><\/p>\n

According to Mischa McInerney, Chief Marketing Officer at the Digital Marketing Institute, “Content marketing needs to be relevant and consistent. It’s about attracting and engaging a target audience by providing information, entertainment, or utility. It’s not a sales message.”<\/span><\/p>\n

Set Objectives<\/strong><\/p>\n

Begin by setting objectives that address all stages of the funnel. This helps you understand motivation at each stage and determine the content needed to drive progress.<\/span><\/p>\n

For each stage, establish relevant KPIs. For example:<\/span><\/p>\n