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Artificial Intelligence in Digital Marketing: Tools That Will Benefit You
This course is designed to provide marketers with the essential tools for utilizing artificial intelligence in their daily work, enabling them to enhance efficiency, improve content personalization, and achieve better business outcomes.
Discover the Power of Artificial Intelligence in Marketing
Did you know that 64% of marketing managers are more likely to hire someone with a certification in artificial intelligence compared to someone who doesn’t have one?
According to our latest research, the most important skill that teams are lacking in 2024 is the application of AI in digital marketing.
Our program is designed to meet the needs brought by modern technology and artificial intelligence (AI) in the world of marketing.
During this two-day course, participants will gain both foundational and advanced knowledge on the application of generative artificial intelligence (Gen-AI) in marketing, focusing on enhancing productivity and optimizing marketing activities.
Day 1: Introduction to Generative Artificial Intelligence (Gen-AI)
First day is dedicated to introducing the fundamentals of generative AI, how it works, and its applications across various industries, with a particular focus on marketing.
- The Past, Present, and Future of Generative AI: In this lesson, participants will gain a comprehensive insight into the development of generative AI, its current state, and future trends.
- Prompt Engineering – A Comprehensive Guide: This lesson focuses on creating effective prompts for generative AI, which is crucial for obtaining quality outputs in content creation, ad writing, and user interaction.
- Harnessing the Power of OpenAI APIs: This lesson introduces OpenAI APIs, which are essential for integrating AI tools into marketing workflows. Participants will learn how to automatically generate content or analyze user behavior using APIs.
- AI for Generating Visual Content: Many marketers deal with visual content, and this lesson will teach them how to use AI to generate high-quality images for campaigns, social media, and other marketing activities.
Day 2: Focus on Marketing
The second day is entirely dedicated to practical applications of AI in marketing, allowing participants to gain concrete insights into using AI technologies for content creation, SEO, and user interaction.
- AI for Copywriting and Content Creation: Participants will delve into the practical aspects of using AI for content creation in marketing. The lesson will cover writing techniques, creating prompts for ads and campaigns, as well as ethical dilemmas, which are crucial for maintaining brand identity.
- AI for SEO and Social Media Strategy: This lesson is ideal for marketers interested in improving search engine rankings, generating content for social media, and optimizing marketing strategies using AI tools.
- AI for Increased Productivity of Marketing Teams: This lesson focuses on how AI can automate everyday tasks in marketing, such as content creation, data analysis, and user interaction, thereby enhancing efficiency and optimizing processes.
- Creating Custom GPTs for Business: This lesson focuses on developing GPT models that can be used and shared within the organization, enabling teams to generate content in line with the company’s tone and style of communication.
