Performance Marketing Lead


Ivan Dimitrijević

My technical educational background, as a programmer, gives me a key advantage in understanding what is possible today’s digital world. With over ten years in digital.

Started as a web programmer in the largest magazine published in the region, quickly switched to the marketing and sales department.

Followed by four years at the digital media agency, as a media planner and buyer and later on as a digital strategic planner for clients like: The Coca-Cola company, Carlsberg Brewery, Raiffeisen Bank, mt:s Telekom Serbia (the largest national mobile carrier), and many others.

Went back on the digital publishers’ side of the business, leading sales and marketing for a news media startup Telegraf, sales for Ringier Axel Springer other digital editions, sales and marketing strategy for regional Mondo News portals. Besides, working as a consultant for creative agencies, I’m leading a performance marketing department within the Four Dots Agency, specialized in SaaS and mobile user acquisition. In the spare time, chasing dreams with mobile game publishing startup PWNRS.

Strongly believe, that besides what you can do within the company that you are working for, to help adapt to the new digital trends, education of the all players on the market should be a must for all of us. In that manner, I had was a lecturer in Institute for sustainable communities (US Aid NGO program), London School of PR, AcademIAA and others. Also, for more than three years, as a lead of IAB Serbia Tech Lab – helping to close the gap between media publishing business and technology.