Certified Digital Marketing Professional

Više o kursu:

Certified Digital Marketing Professional je tečaj osmišljen da vam pomogne unaprijediti vaše poslovanje na internetu i povezivanje ciljne javnosti s vašom kompanijom, brendom, organizacijom ili idejom.

Posebno dizajniran od strane stručnjaka, koji žive i rade digitalni marketing, Certified Digital Marketing Professional povezan je s Digital Marketing Institute certifikatom priznatim i prepoznatim u cijelom svijetu.

Stručna diploma za digitalni marketing idealna je za sve koji su uključeni u planiranje, realizaciju ili mjerenje i evaluaciju efekata digitalnih kampanja, kao i za sve one koji bi voljeli nastaviti profesionalnu karijeru u ovom području.

Certified Digital Marketing Professional odobrena je i priznata od strane Digital Marketing Instituta i European Qualifications Framework-a (EQF).

Za sve prisutne na promociji programa, DCI je osigurao vaučere na 20% popusta za prvu klasu tečaja Certified Digital Marketing Professional, koja počinje 11.6.2019.

Moduli

Introduction to Digital Marketing (Digital v Traditional)
Digital Teams
Digital Research
Audiences/Personas
Planning
Setting business objectives
Introduce digital strategy (what will be covered in M10 and how will everything in between apply to that)

Optimizing landing pages
Clear content
Getting the best results out of your website
Best practices
Writing effective copy for your website (about, product pages, what we do etc.)
Imagery – how to display
The customer journey
CTAs,
Brand
UX
Remarketing

Overview of content management
Storyboarding
Content Creation, Curation etc.
Brand
Editorial Calendars

Community management
Social CRM and social customer service
Influencer outreach
Social platforms & Apps (FB, LI, Twitter, Instagram, Snapchat etc.)
Contingency plans

There are various types of emails, including:
Announcement email / Product update / Newsletter / Event invitation / Social media updates / Internal updates

Also:

How to develop a high performing email strategy

What an email service provider is and the role it plays in running email campaigns

How you can capture more data about your contacts

How you can grow and manage your contact database

And:

Audience / Subject Line / Email Copy / Email Design / CTAs / Images / Email Campaign Creation / Deliverability Factors / Campaign Delivery Challenges / Campaign Delivery Management / Email Testing / A/B Testing / Campaign Performance / Optimizing / Minimizing Bounces / Marketing Automation / Marketing Automation Process

Topics:

Concepts / Platforms / Advertising Buying Mechanisms / Campaign Objectives / YouTube Channel Setup / Video Upload / Video Management / Video Analytics / Google Display Network / Display Ad Formats / Video Ad Formats

Also:

Display Campaign Creation / Display Ad Creation / Video Campaign Creation / Video Ad Creation / Targeting / Audience Targeting / Contextual Targeting / Advanced Targeting / Targeting Exclusions / Remarketing / Bidding / Metrics / Display Campaign Reporting / Video Campaign Reporting / Google Analytics Reporting / Campaign Optimization

Topics:

Paid Versus Organic Search

How Search Engines Work

Keywords

SERPs (Search Engine Results Pages)

Types of SEO Objectives

Setting Objectives

Types of Keywords

How to Conduct Keyword Research

Turning Research into Content

Technical Optimization

On-Page Optimization

Off-page Optimization

SEO Action Plan

Traffic sources

Types of SEO metrics

Measuring success

Topics:

Paid Versus Organic Search

Search Engines

Benefits of Paid Search

Campaign Elements

Google AdWords

Account Structure

Account Elements

Keyword Research

Campaign Creation

Budget Management

Bidding

Campaign Optimization

Campaign Measurement

Advanced Measurement

Topics:

  • Key Analytics Concepts
  • Goal Set-up
  • Account Set-up
  • Analytics Code
  • Analytics Profiles
  • Goal Configuration & Funnels
  • Audience
  • Dashboard
  • Technology
  • Advertising
  • Adwords Campaigns
  • Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Speed
  • Site Search
  • Events
  • Conversions
  • eCommerce
  • Reporting
  • Real Time Reporting
  • Intelligence Reporting
  • Customised Reporting
  • Laws & Guidelines

Topics:

  • Key Strategy & Planning Concepts
  • First Steps
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Laws & Guidelines